A new Omniprojekt website is being prepared
The most important tasks and functions of the new site should be presenting our products to site visitors, making contact for sales, promoting the brand, communicating with customers, creating landing pages and creating a mailing list.
Vrnjačka Banja, January 6, 2024 – In mid-December 2023, Omniprojekt’s marketing team, in cooperation with top management, launched activities on the creation of a new website, so that website visitors, primarily old and potential customers, would receive fresh news and follow the latest achievements in the world. Likewise, the new site should improve the company’s image, increase traffic and significantly improve the number of visitors who will turn into potential customers.
“When we made the decision to create a new website, we were guided by the need to collect and merge all our communications there, from those from social networks, search engines and internet campaigns to fair and media appearances,” we learned from Branko. Babić, director and owner of Omniprojekt. “The most important tasks and functions of the new site should be presenting our products to site visitors, making contact for sales, promoting the brand, communicating with customers, creating landing pages and creating a mailing list.”
We have to be at the right moment in the place where the potential customer is looking for packaging equipment. That is, when they are looking for us, they can find us easily and simply.
M. Miljković
The new Omniprojekt website will be aligned with the rules of Digital Marketing, in order to attract more visitors, provide them with relevant information and lead them through the “sales funnel”. In this sense, the most important thing is that the copy write is good, because it helps to verify the strategic plan and align the company’s goals.
“A large number of people, when they need information, look for it exclusively on the Internet,” Miodrag Miljković, in charge of digital marketing at Omniprojekt, told us. “Therefore, it is very important that Omniprojekt’s website contains information about terms that our target group is looking for. Relevant content on the site gets us noticed both by potential customers and SE search engines, such as Google, Bing and others.”
What does Wikipedia say?
A website (English website or web site; abbreviated site, English site) or website is a place on the Internet. It is a collection of web pages that can contain text, images, videos, and other multimedia content assembled into a single unit. The site can be hosted on a local computer or on the Internet or a web server (server computer). A site can have its own internet domain (top level, address) or subdomain. There are over a billion websites in the world.
The most important thing about a website is that it has an excellent graphic appearance, that it is graphically constructed so that everyone who visits the website first notices its graphic appearance, its visual side. Immediately after that, it is important that the visitor can quickly and easily find what he needs through the site navigation. Therefore, in the initial development phase, the design team defined the layout of Omniprojekt’s website pages, and later the IT expert team determined their functionalities.
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